Success in today’s information-rich world is determined largely by who controls the conversation. Companies and individuals who adapt by publishing regularly on top tier publications become thought leaders and are rewarded with loyal customers, higher revenues, happier employees and improved public image.
Thought Leadership Contributes to Better Lead Generation
Consumers want to know they’re making the right purchasing decision. Who better to tell them than you?
By positioning yourself as a thought leader using strategic content placement, you dictate what the market is talking about. More than 80% of consumers consider the opinion of thought leaders an essential part of their purchasing decisions. Creating content related to your industry establishes channels prospective customers can use to find your products and services at their convenience.
Trust comes from a proven track record of success. By publishing consistently, brands show that they are authorities who will be around for years to come. By understanding how the modern media operates, thought leaders reach the right audiences online. Crafting stories that illustrate the ideas your organization wants heard can help you reach your business goals.
Reaching thought leadership status means a brand has cemented their position in a market. They stand out, because they actively show the industry so. They build relationships with other brands, the communities in which they operate, consumers and employees.
Controlling the conversation around your brand is just as important as controlling conversations in your industry. Failing to establish yourself as the thought leader of your own brand can leave you looking foolish. At the very least you are leaving your online reputation up to chance by doing nothing. By publishing on top tier media outlets, your brand’s story will be told on your terms to future employees, investors and clients.
Engaging actively in thought leadership development gives you peace of mind knowing that when people look for you online, you have a heavy hand in what they’re seeing.
Top talent wants to know it’s going to the right place. If an interview is the only direct exposure prospective team members get to your company, chances are you already look boring to them. No one wants to work for a nameless, faceless, heartless entity. Through thought leadership, companies can more fully flesh out who they are online. This leads to improve recruiting, employee retention and employee happiness. Thought leadership cultivates creative company cultures driven to grow new ideas that improve the whole organization.
Top talent in today’s workplace wants to know it will be cultivated and given a platform to grow. Give your team every opportunity to grow themselves and your brand.
Consistent putting out content on top tier publications signals to search engines like Google that your brand is authoritative and vetted by reputable sources. By showing search engines that you are the best answer to a user’s question they will reward you with exposure to people looking for what you’re talking about.
Properly aligning your content strategy with your business goals allows organizations to leverage thought leadership for better search engine rankings for the terms they care about most. We will help you get the most online out of your content.
If You Aren’t a Thought Leader, You Are Leaving Money On The Table
This is just how things are. Traditional public relations alone no longer gets the job done, because people just don’t communicate the way they used to. Today you either speak up or you’re a bystander.